BRAND: starbucks

Tags: illustration, print, digital newsletter, social media

Working agency-side for Oliver Marketing Group I created emails for Starbucks across 7 primary markets, working closely with the transcreation team to create global campaigns that are relevant to local markets. I designed gifs, illustrations and interactive email campaigns as well as assets for the My Starbucks Rewards Mobile App.

I also worked closely with the Art Director on tactical briefs, ad hoc campaign work and conceptual work for Social Media Campaigns. 

 

 

 

Email-platforms-design.jpg

Above: Christmas 2017 First Taste Cold Brew and LTO's Email, adapted for 7 markets, eg. Austrian German, Swiss French. Design includes an animated gif and an inbox preview for My Starbucks Rewards App users.

cheer-for-good-insitu.jpg
Screen Shot 2017-11-09 at 17.17.50.png

Above: The illustrations on this poster were created by me, this was then mocked up into a poster for the Starbucks x Neighbourly Cheer for Good Campaign. This illustration also features on the Starbucks website as a digital asset.

FINAL_Skip_the_Christmas_Queues-no-app_DESKTOP-GIF.gif
E242-Last-Minute-Gifting_gif.gif

Above: GIFs created for My Starbucks Rewards Christmas Campaigns.

AMREST_Sparkle-Coffee-Phone.png
AMREST_Glitter-Tumbler-Offer_DESKTOP_DE_GIF.gif

Above: Mobile design for Christmas Campaign with GIF, also created for German Market